Congratulations goes to @twspassionplay for their unconventional use of twitter. On Good Friday, Trinity Wall Street Church in New York City used Twitter to Tweet the story of Christ’s final hours between the hours of 12 pm. I spend a lot of time speaking and coaching small companies and non-profit organizations on the benefits of Social Media (including Twitter). I have encouraged them to be experimental to really THINK about their businesses and how Social Media can support their efforts… Sometime to a room of stares, sometime to a room of giggles (terminology like ‘tweeting’ makes many corporate types giggle like school girls), but mostly to a room of groans and sighs from over worked business owners who say “I can’t keep up with my email, let alone adding Facebook and Twitter to my pile!”
Yes, Social Media is ‘another’ tool to add to your box of business tricks. Yes, Social Media has a learning curve. And Yes, it will add to your ‘pile’ if that is the attitude and approach you bring to your every day work style. But if you are creative, if you are open minded, there are wonderful applications that can bring a new prespecitve to your work and add to your businesses’ profile and outreach efforts. The next time I am in New York, I am going to stop by Trinity Wall Street Church… their application was that powerful, that intriguing!
Think about the power generated from the simple idea of Tweeting this time honored and recognized story of Jesus’ last hours. The story was picked up by many media outlets including @andersoncooper: What would Jesus tweet? http://tinyurl.com/d6ktnu. Could your business or organization use a high profile media push? Then THINK, be cleaver in your approach, know how to use these new tools! Learn them now or catch up later!
I am intrigued at the application for historical societies, for theatres, for towns, for cities, for inns and family businesses…. If you have a great idea or providing a # (event) from Twitter or are using Social Media in usual ways…Please let me know! I’ll be glas to pass along your ingenuity to my followers.
